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| ID: | 212491 |
| Title: | Marketing Collateral | marketing resource management mrm software | Aprimo |
| URL: | http://www.aprimo.com |
| Category: | Computers & Internet: Software |
| Description: | A recent Gartner report ventured that marketing resource management mrm software budgets at many larger companies may have been cut by 20% or more in 2009. While the economy was certainly tightening at that time, one of the drivers of that reduction is the difficulty in measuring marketing effectiveness. It’ s a high spend category with little clear proof of ROI, so that’ s why marketing budgets get slashed, especially when times get a little tough. |
| Meta Keywords: | marketing resource management mrm software,marketing resource management software,marketing software |
| Meta Description: | A recent Gartner report ventured that marketing resource management mrm software budgets at many larger companies may have been cut by 20% or more in 2009. While the economy was certainly tightening at that time, one of the drivers of that reduction |